A big decision
You’re considering an acquisition, expansion, investment or strategic shift.
Start a conversationIndependent sports advisory
The right roomchanges everything.
XVP is an advisory firm helping organizations navigate complex challenges and opportunities in sports by bringing the right people with the right experience into the room. These senior leaders are currently working across the industry. They bring firsthand experience, challenge assumptions and help reveal what matters beyond the question.
The XVP Difference
The right perspective changes what's possible.
The most useful perspective often comes from peers who have been there before and are still there today.
XVP brings senior leaders currently working across sports into the room. They bring firsthand experience from the challenges, decisions and changes shaping the industry right now.
They don't just bring answers. They bring context, challenge assumptions, ask better questions and help reveal what matters beyond the original brief.
Where We Can Help
Every challenge is different.
These are some of the moments when the right perspective can change what comes next.
A new opportunity
You’re entering a new market, launching something new or exploring an unfamiliar business model.
A changing landscape
Technology, media, consumer behavior, regulation or economics are reshaping how your business operates.
A challenge beyond your expertise
You need perspective from someone who has successfully navigated something similar.
A strategic gut check
You have a plan and want experienced people to challenge the thinking before you act.
Something not yet figured out
You may not know the right question yet. You just know there is something worth exploring.
How It Works
The brief is the starting point.Not the finish line.
Understand
We start with the challenge or opportunity, not simply the assignment.
Assemble
We bring together the people whose current experience is most relevant to the challenge.
Challenge
They answer the immediate question, test the thinking and surface the questions you have not asked.
Solve
We stay focused on the outcome that matters, not just completing the project.
Next opportunity
The work continues. So does what's possible.The People
People doing the work. Today.
XVP is built on decades of relationships across the business of sport. We know the people, the experience and the perspectives that can make a difference when a challenge or opportunity calls for something beyond the obvious answer.
Our advisors hold senior leadership roles across some of the biggest names in sports
Expertise
Where we bring experience across the business of sports.
- Commercial & Partnerships
- Marketing & Communications
- Media & Broadcast
- Technology & Data
- Ticketing & Revenue
- Fan Engagement
- Coaching & Player Development
- Scouting & Analytics
- Performance & Sports Science
- Player Operations
- Contracts & CBA
- Team Technology
- District Operations
- Security & Safety
- Construction & Development
- Engineering & Facilities
- Technology
- Premium and VVIP Hospitality
- Clubs, Suites and Premium Amenities
- Guest Experience
- Production & Operations
- Premium and VVIP Hospitality
- Clubs, Suites and Premium Amenities
- Retail & Merchandising
- Guest Experience
- Sponsorship Activation
- Special Events
These are examples of the perspectives we bring into the room, not services to select from. Every engagement is assembled around your challenge or opportunity.
Global
Sports is global.
So are our relationships.
The strongest answer may come from a different market, operating model or point of view. XVP draws on relationships and operating experience across the world.
Connected operators
Shared perspective
0Teams
0Leagues & Federations
0Brands & Agencies
0Sports
0Countries
Relationships
Deep relationships make the model possible.
Every organization reaches moments when experience alone isn't enough. You need a different perspective, deeper expertise or someone who has already navigated what lies ahead.
Built on deep relationships across the sports industry, XVP brings the right people to the table. We assemble senior leaders with relevant, firsthand experience to help organizations explore opportunities, test decisions, navigate complexity and shape what comes next.
Team
We stay in the room with you.
Tim, Brian and Alex lead every XVP relationship personally. They understand the challenge, assemble the right room and stay close to the work as it evolves.
Partner
Tim Hayden
A sports entrepreneur, investor and connector who has spent more than three decades building businesses and relationships across the sports industry. Tim knows the people, experience and perspectives needed to bring the right room together around a challenge or opportunity.
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Partner
Brian Cross
A strategist, entrepreneur and advisor who has built businesses across marketing, sports tech, esports and advisory. Brian excels at cutting through complexity, asking the questions others miss and turning ambiguous challenges into a clear, practical path forward.
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Partner
Alex Rodrigo
An operating and development executive with senior leadership experience across NBA, NHL and MLB organizations. Alex connects major venue transformation with the people, operations and financial discipline that make the investment perform.
View ProfileBring uswhat's next.
Bring us the question, challenge or opportunity. We'll assemble the right perspectives to help you see what matters, test what's possible and move forward with confidence.
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